CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA

CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA

A method and apparatus for computing efficiency score of a page is provided and using the efficiency score to optimize page design. Eye tracking study is performed on a group of subjects where eye fixation data, gaze plot data, and qualitative information data are collected. Fixation information dat...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: KANTAMNENI RAJ GOPAL
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page
container_title
container_volume
creator KANTAMNENI RAJ GOPAL
description A method and apparatus for computing efficiency score of a page is provided and using the efficiency score to optimize page design. Eye tracking study is performed on a group of subjects where eye fixation data, gaze plot data, and qualitative information data are collected. Fixation information data for page is aggregated over the subjects in the study. The fixation information data is divided into a grid. Number of fixations is computed for every grid element. Seen and noticed thresholds are established for every grid element. Seen and noticed area of a page is computed by counting number of grid elements falling into either threshold. Ratio of area noticed over area seen is computed to yield efficiency score. Page fixation data are compared for alternate page designs. Areas of large difference are correlated with gaze plots and qualitative data to identify distinguishing features.
format Patent
fullrecord <record><control><sourceid>epo_EVB</sourceid><recordid>TN_cdi_epo_espacenet_US2009024964A1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>US2009024964A1</sourcerecordid><originalsourceid>FETCH-epo_espacenet_US2009024964A13</originalsourceid><addsrcrecordid>eNqNzMEKgkAQgGEvHaJ6hwHPgZkEHqdx1oZkFnZXwUOIxHaKEuz9qaAH6PRfPv5lciFsqG0wiNZAtlYJ0jGwMULCSj14so7BWAeKndQfaRUbEA3sDBJ7OKLnCqwC9wzBIZ2_swoDrpPFbbzPcfPrKkkNBzpt4_Qc4jyN1_iIr6H1eZaVWV6UhwJ3-__UG5_TM1Q</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>patent</recordtype></control><display><type>patent</type><title>CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA</title><source>esp@cenet</source><creator>KANTAMNENI RAJ GOPAL</creator><creatorcontrib>KANTAMNENI RAJ GOPAL</creatorcontrib><description>A method and apparatus for computing efficiency score of a page is provided and using the efficiency score to optimize page design. Eye tracking study is performed on a group of subjects where eye fixation data, gaze plot data, and qualitative information data are collected. Fixation information data for page is aggregated over the subjects in the study. The fixation information data is divided into a grid. Number of fixations is computed for every grid element. Seen and noticed thresholds are established for every grid element. Seen and noticed area of a page is computed by counting number of grid elements falling into either threshold. Ratio of area noticed over area seen is computed to yield efficiency score. Page fixation data are compared for alternate page designs. Areas of large difference are correlated with gaze plots and qualitative data to identify distinguishing features.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; ELECTRIC DIGITAL DATA PROCESSING ; PHYSICS</subject><creationdate>2009</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20090122&amp;DB=EPODOC&amp;CC=US&amp;NR=2009024964A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20090122&amp;DB=EPODOC&amp;CC=US&amp;NR=2009024964A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>KANTAMNENI RAJ GOPAL</creatorcontrib><title>CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA</title><description>A method and apparatus for computing efficiency score of a page is provided and using the efficiency score to optimize page design. Eye tracking study is performed on a group of subjects where eye fixation data, gaze plot data, and qualitative information data are collected. Fixation information data for page is aggregated over the subjects in the study. The fixation information data is divided into a grid. Number of fixations is computed for every grid element. Seen and noticed thresholds are established for every grid element. Seen and noticed area of a page is computed by counting number of grid elements falling into either threshold. Ratio of area noticed over area seen is computed to yield efficiency score. Page fixation data are compared for alternate page designs. Areas of large difference are correlated with gaze plots and qualitative data to identify distinguishing features.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>ELECTRIC DIGITAL DATA PROCESSING</subject><subject>PHYSICS</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2009</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNzMEKgkAQgGEvHaJ6hwHPgZkEHqdx1oZkFnZXwUOIxHaKEuz9qaAH6PRfPv5lciFsqG0wiNZAtlYJ0jGwMULCSj14so7BWAeKndQfaRUbEA3sDBJ7OKLnCqwC9wzBIZ2_swoDrpPFbbzPcfPrKkkNBzpt4_Qc4jyN1_iIr6H1eZaVWV6UhwJ3-__UG5_TM1Q</recordid><startdate>20090122</startdate><enddate>20090122</enddate><creator>KANTAMNENI RAJ GOPAL</creator><scope>EVB</scope></search><sort><creationdate>20090122</creationdate><title>CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA</title><author>KANTAMNENI RAJ GOPAL</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2009024964A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2009</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>ELECTRIC DIGITAL DATA PROCESSING</topic><topic>PHYSICS</topic><toplevel>online_resources</toplevel><creatorcontrib>KANTAMNENI RAJ GOPAL</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>KANTAMNENI RAJ GOPAL</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA</title><date>2009-01-22</date><risdate>2009</risdate><abstract>A method and apparatus for computing efficiency score of a page is provided and using the efficiency score to optimize page design. Eye tracking study is performed on a group of subjects where eye fixation data, gaze plot data, and qualitative information data are collected. Fixation information data for page is aggregated over the subjects in the study. The fixation information data is divided into a grid. Number of fixations is computed for every grid element. Seen and noticed thresholds are established for every grid element. Seen and noticed area of a page is computed by counting number of grid elements falling into either threshold. Ratio of area noticed over area seen is computed to yield efficiency score. Page fixation data are compared for alternate page designs. Areas of large difference are correlated with gaze plots and qualitative data to identify distinguishing features.</abstract><oa>free_for_read</oa></addata></record>
fulltext fulltext_linktorsrc
identifier
ispartof
issn
language eng
recordid cdi_epo_espacenet_US2009024964A1
source esp@cenet
subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
title CALCULATING COGNITIVE EFFICIENCY SCORE FOR NAVIGATIONAL INTERFACES BASED ON EYE TRACKING DATA
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-07T06%3A09%3A00IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-epo_EVB&rft_val_fmt=info:ofi/fmt:kev:mtx:patent&rft.genre=patent&rft.au=KANTAMNENI%20RAJ%20GOPAL&rft.date=2009-01-22&rft_id=info:doi/&rft_dat=%3Cepo_EVB%3EUS2009024964A1%3C/epo_EVB%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true