System and method for delivering targeted advertising data in an internet protocol television system

System and method for delivering targeted advertising data in an internet protocol television system

A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device...

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Hauptverfasser: WEBER JEFFREY G, PETTIT SCOTT ALAN, NOLL ROLAND, MCCARTHY MARY CATHERINA
Format: Patent
Sprache:eng
Schlagworte:
BROADCAST COMMUNICATION
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator WEBER JEFFREY G
PETTIT SCOTT ALAN
NOLL ROLAND
MCCARTHY MARY CATHERINA
description A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.
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subjects BROADCAST COMMUNICATION
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
title System and method for delivering targeted advertising data in an internet protocol television system
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