System and method for delivering targeted advertising data in an internet protocol television system

A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device...

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Bibliographische Detailangaben
Hauptverfasser:	WEBER JEFFREY G, PETTIT SCOTT ALAN, NOLL ROLAND, MCCARTHY MARY CATHERINA
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION CALCULATING COMPUTING COUNTING ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:	A system and method for delivering targeted advertising data over an internet protocol television (IPTV) network are disclosed for multicasting from an IPTV server a group of targeted advertising data to a group of end user client devices; receiving at the IPTV server from an end user client device in the group of end user client devices selection data indicating selected targeted advertising data from the group data; and unicasting from the IPTV server to the end user client device follow-on advertising data related to the selected targeted advertising data. A client device is disclosed for receiving a multicast group of targeted advertising data, selecting one of the group of targeted advertising data and receiving follow-on advertising data related to the selected advertising data.