Method and system for dynamically incorporating advertising content into multimedia environments
Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The re...
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| creator | OJE CHRIS STRADLEY MICHAEL T SIU MICHAEL Y ELLIS RICHARD D NEWCOMBE CHRISTOPHER R |
| description | Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location. |
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Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.</description><language>eng</language><subject>CALCULATING ; CHECKING-DEVICES ; COIN-FREED OR LIKE APPARATUS ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2007</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20070315&DB=EPODOC&CC=US&NR=2007061202A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20070315&DB=EPODOC&CC=US&NR=2007061202A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>OJE CHRIS</creatorcontrib><creatorcontrib>STRADLEY MICHAEL T</creatorcontrib><creatorcontrib>SIU MICHAEL Y</creatorcontrib><creatorcontrib>ELLIS RICHARD D</creatorcontrib><creatorcontrib>NEWCOMBE CHRISTOPHER R</creatorcontrib><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><description>Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.</description><subject>CALCULATING</subject><subject>CHECKING-DEVICES</subject><subject>COIN-FREED OR LIKE APPARATUS</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2007</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNijEKwkAQANNYiPqHBWvhjKC1iGJjpdZxudvowt1uuFsD-b0RfIDVDMxMq8eF7KUBUAKUoRglaDVDGAQTe4xxABavudOMxvIEDD1l4_J1r2IkNh6mkN7ROFFgBJKes0oaW5lXkxZjocWPs2p5Ot4O5xV12lDp0JOQNfdr7dzObde1q_frzX_XB2zKP6E</recordid><startdate>20070315</startdate><enddate>20070315</enddate><creator>OJE CHRIS</creator><creator>STRADLEY MICHAEL T</creator><creator>SIU MICHAEL Y</creator><creator>ELLIS RICHARD D</creator><creator>NEWCOMBE CHRISTOPHER R</creator><scope>EVB</scope></search><sort><creationdate>20070315</creationdate><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><author>OJE CHRIS ; STRADLEY MICHAEL T ; SIU MICHAEL Y ; ELLIS RICHARD D ; NEWCOMBE CHRISTOPHER R</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2007061202A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2007</creationdate><topic>CALCULATING</topic><topic>CHECKING-DEVICES</topic><topic>COIN-FREED OR LIKE APPARATUS</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>OJE CHRIS</creatorcontrib><creatorcontrib>STRADLEY MICHAEL T</creatorcontrib><creatorcontrib>SIU MICHAEL Y</creatorcontrib><creatorcontrib>ELLIS RICHARD D</creatorcontrib><creatorcontrib>NEWCOMBE CHRISTOPHER R</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>OJE CHRIS</au><au>STRADLEY MICHAEL T</au><au>SIU MICHAEL Y</au><au>ELLIS RICHARD D</au><au>NEWCOMBE CHRISTOPHER R</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><date>2007-03-15</date><risdate>2007</risdate><abstract>Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING CHECKING-DEVICES COIN-FREED OR LIKE APPARATUS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Method and system for dynamically incorporating advertising content into multimedia environments |
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