Credit card reward program

An incentive program system and process for redeeming incentive program points. The system or process may be accomplished through a computer readable medium bearing instructions for administering the incentive program account. The system includes a database for storing points associated with a first incentive program account and a processor that, in response to a program participant's instructions, redeems a number of the points as either a discount for a transaction or for points in a second incentive program account. The process includes storing points associated with a first incentive program account; identifying either transactions available for the redemption of an incentive program discounter a second incentive program account to which said one or more points may be transferred; and either applying a discount to one or more of the transactions available for the redemption of an incentive program discount or transferring points to the second incentive program account.