System and method for transmitting and displaying targeted infromation

A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data. The results of a viewer completed demographic survey are used to generate a database known a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KUNKEL GERARD K, PERHAM DOUGLAS A, PIETTE SCOTT A
Format: Patent
Sprache:eng
Schlagworte:
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