Privacy enhanced personalization on public connections

Privacy enhanced personalization on public connections

Systems and methods are disclosed for selecting a digital component for a user device based on data derived from connection parameters of the connection between the user device and an access point, without prompting the user for information. Connection parameters are extracted from access point data...

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Hauptverfasser: Srivastava, Saurabh, Roach, Emma, Mariet, Robertus Christianus Elisabeth
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
WIRELESS COMMUNICATIONS NETWORKS
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creator Srivastava, Saurabh
Roach, Emma
Mariet, Robertus Christianus Elisabeth
description Systems and methods are disclosed for selecting a digital component for a user device based on data derived from connection parameters of the connection between the user device and an access point, without prompting the user for information. Connection parameters are extracted from access point data (e.g., geo-location parameters of the access point) that are specific to the access point and transformed into attributes of a user independently of requesting any submission of personal information from/about the user of the particular device. The attributes of the user are then used to generate a connection profile for the user. The connection profile can include the connection parameters as well as other derived attributes of the user. Based on the connection profile, a digital component is selected to be delivered to the user device.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
WIRELESS COMMUNICATIONS NETWORKS
title Privacy enhanced personalization on public connections
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