Incentive determination method, server, and recording medium

A method includes: recording provision record information in which provider identification information which identifies a data provider, data identification information which identifies each of one or more items of provided data generated by a home appliance, and value reference information which serves as a reference for calculating a data value of each of the one or more items of provided data are associated with one another; and when the one or more items of provided data include used data that is data used by a data user, determining an incentive for the data provider of the used data based on the provision record information. The value reference information includes an index value determined by each of a plurality of value indexes.