Systems and methods for managing and modifying web content
Systems, methods, and media for managing and modifying web content are provided. An exemplary method may include the steps of providing a web content management application via a web site, the web content management application adapted to maintain a global marketing framework; generating a web marke...
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| creator | Smit, Marvin Pannekoek, Rick Martchenko, Serguei de Vries, Renze A de Voogd, Erik |
| description | Systems, methods, and media for managing and modifying web content are provided. An exemplary method may include the steps of providing a web content management application via a web site, the web content management application adapted to maintain a global marketing framework; generating a web marketing campaign from at least a portion of the global marketing framework, wherein the data included in the web content is generated by the web content management application according to a predetermined format of rendering engines; gathering marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers; storing the marketing data in a database; analyzing the marketing data; and periodically or continually modifying the content of a web marketing campaign to substantially correspond to the interests of the consumers. |
| format | Patent |
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An exemplary method may include the steps of providing a web content management application via a web site, the web content management application adapted to maintain a global marketing framework; generating a web marketing campaign from at least a portion of the global marketing framework, wherein the data included in the web content is generated by the web content management application according to a predetermined format of rendering engines; gathering marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers; storing the marketing data in a database; analyzing the marketing data; and periodically or continually modifying the content of a web marketing campaign to substantially correspond to the interests of the consumers.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2024</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20240702&DB=EPODOC&CC=US&NR=12026727B2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20240702&DB=EPODOC&CC=US&NR=12026727B2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Smit, Marvin</creatorcontrib><creatorcontrib>Pannekoek, Rick</creatorcontrib><creatorcontrib>Martchenko, Serguei</creatorcontrib><creatorcontrib>de Vries, Renze A</creatorcontrib><creatorcontrib>de Voogd, Erik</creatorcontrib><title>Systems and methods for managing and modifying web content</title><description>Systems, methods, and media for managing and modifying web content are provided. 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| language | eng |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Systems and methods for managing and modifying web content |
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