Event management device and method

Embodiments of the invention provide an event management device for managing events comprising an event detector configured to detect the occurrence of an event related to data delivered by a data delivery system and to extract user data related to the detected event from a user data storage, the extracted user data comprising user data stored in at least one entry of the user data storage. The event management device further comprising a rule manager configured to determine one or more actions to be executed by applying one or more rules using the extracted user data, the event management device being configured to trigger execution of at least one determined action. The system may further dynamically update the rules using feedback data received for the executed actions.