Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments

An example apparatus disclosed herein includes a data input interface to access different sets of initial adjustment factors, the initial adjustment factors generated to correct at least one of misattribution or non-coverage of media impressions logged by a database proprietor, a grouping controller...

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Bibliographische Detailangaben
Hauptverfasser: Sanghavi, Sagar, Kumar, Arushi, Kline, Billie J, Thomas, Logan, Shao, Lianghua, Sivarajan, Mala, VanLandeghem, Matthew, Sullivan, Jonathan, Brinson, Jessica, Nagaraja, Shruthi Koundinya
Format: Patent
Sprache:eng
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Zusammenfassung:An example apparatus disclosed herein includes a data input interface to access different sets of initial adjustment factors, the initial adjustment factors generated to correct at least one of misattribution or non-coverage of media impressions logged by a database proprietor, a grouping controller to identify a first set of the initial adjustment factors as a set of donor adjustment factors based on (a) first audience members associated with the set of donor adjustment factors satisfying a first threshold and (b) first impressions associated with the first audience members satisfying a second threshold, and identify a second set of the initial adjustment factors as a set of recipient adjustment factors, and an imputation factor generator to generate imputation factors to correct ones of the recipient adjustment factors based on ones of the donor adjustment factors.