Electronic tag with two scanning modalities

This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification ("RFID") embedded within the tag and/or scanning a machine-readable label ("MRL") visible from an outside of the tag. Systems may trac...

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Hauptverfasser: Rogers, Alex, Daugherty, Corey Benjamin, Cohen, Neil Wayne, Armstrong, Jack, Devlin, Patrik Andrew, Duplessie, Andrew
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Sprache:eng
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creator Rogers, Alex
Daugherty, Corey Benjamin
Cohen, Neil Wayne
Armstrong, Jack
Devlin, Patrik Andrew
Duplessie, Andrew
description This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification ("RFID") embedded within the tag and/or scanning a machine-readable label ("MRL") visible from an outside of the tag. Systems may track and capture downstream user interaction with content presented in response to a scan. Systems may distinguish between scan of an MRL versus scans of an RFID chip. A scan of an MRL may trigger loading of a first scan destination on a scanning device. A scan of an RFID chip may trigger loading of a second scan destination on a scanning device. Systems may generate analytics on detected differences between whether an MRL or RFID chip is scanned.
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
HANDLING RECORD CARRIERS
PHYSICS
PRESENTATION OF DATA
RECOGNITION OF DATA
RECORD CARRIERS
WIRELESS COMMUNICATIONS NETWORKS
title Electronic tag with two scanning modalities
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