Methods and apparatuses for determining personalized recommendations using customer segmentation

Methods and apparatuses for determining personalized recommendations using customer segmentation

A category recommender system includes a computing device configured to obtain customer information characterizing a customer's interactions on an ecommerce marketplace. The computing device is further configured to determine discovery category rankings for each category of items available on t...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Korpeoglu, Evren, Guo, Stephen Dean, Achan, Kannan, Saundade, Prashant Chandrakant, Ajit, Sandhya, Iyer, Rahul, Perry, IV, Victor Anthony
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A category recommender system includes a computing device configured to obtain customer information characterizing a customer's interactions on an ecommerce marketplace. The computing device is further configured to determine discovery category rankings for each category of items available on the ecommerce marketplace for the customer based on the customer information, determine repeat category rankings for each category of items available on the ecommerce marketplace for the customer based on the customer information, and determine item rankings for each item in the ecommerce marketplace based on the customer information. The computing device is further configured to merge the discovery category rankings, the repeat category rankings and the item recommendation rankings into final recommendations based on one or more predetermined merging criteria and provide the final recommendations to the customer.