Utilizing a machine learning model to determine attribution for communication channels

A device may receive customer data, and may identify unique communication channels associated with the customer data. The device may determine, based on the customer data, an optimal order for a Markov chain model, and may determine a model accuracy of the Markov chain model based on the optimal ord...

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Bibliographische Detailangaben

Hauptverfasser:	Sahu, Namita, Kumar Sharma, Hemant, Malhotra, Suchit, Mishra, Mayank
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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