Method for improved processing of print jobs using compatible material

A method of producing printed products uses at least one computer and at least one input device for controlling at least one machine for processing printing substrates. The input device receives technical and economic data of at least one print shop and the computer receives customer preferences relating to print jobs by using the input device. Based on the technical and economic data of the print shop, the computer calculates a simulation of possible print jobs producible in the print shop. The computer takes into account the results of the simulation and the customer preference inputs and generates matching offers for print jobs. The computer compares the generated offers with customer print jobs and, if a match is found between an offer and a customer's print job, the print job is processed by the machine for processing printing substrates.