Performing query-time attribution modeling based on user-specified segments

The present disclosure relates to performing attribution modeling in real time using user-specified segments of touchpoint data retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw touchpoint data in a database comprising an...

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Bibliographische Detailangaben

Hauptverfasser:	Paulsen, Trevor, Wilcox, David, Andrus, Ivan
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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