Performing query-time attribution modeling based on user-specified segments
The present disclosure relates to performing attribution modeling in real time using user-specified segments of touchpoint data retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw touchpoint data in a database comprising an...
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| creator | Paulsen, Trevor Wilcox, David Andrus, Ivan |
| description | The present disclosure relates to performing attribution modeling in real time using user-specified segments of touchpoint data retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw touchpoint data in a database comprising an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a first query, the system can, in real time, generate and provide a first digital attribution report based on the stored touchpoint data. Upon receiving a second query, the system can generate a second digital attribution report for a user-specified segment of the touchpoint data represented in the first digital attribution report. Specifically, the system retrieves touchpoint data associated with the user-specified segment from the nodes of the database and uses the aggregator to combine the data to generate the second digital attribution report. |
| format | Patent |
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For example, in one or more embodiments, a system stores raw touchpoint data in a database comprising an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a first query, the system can, in real time, generate and provide a first digital attribution report based on the stored touchpoint data. Upon receiving a second query, the system can generate a second digital attribution report for a user-specified segment of the touchpoint data represented in the first digital attribution report. 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For example, in one or more embodiments, a system stores raw touchpoint data in a database comprising an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a first query, the system can, in real time, generate and provide a first digital attribution report based on the stored touchpoint data. Upon receiving a second query, the system can generate a second digital attribution report for a user-specified segment of the touchpoint data represented in the first digital attribution report. Specifically, the system retrieves touchpoint data associated with the user-specified segment from the nodes of the database and uses the aggregator to combine the data to generate the second digital attribution report.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>ELECTRIC DIGITAL DATA PROCESSING</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2022</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZPAOSC1Kyy_KzcxLVygsTS2q1C3JzE1VSCwpKcpMKi3JzM9TyM1PSc0BySclFqemKABFSotTi3SLC1KTM9MygSLFqem5qXklxTwMrGmJOcWpvFCam0HRzTXE2UM3tSA_PrW4IDE5NS-1JD402NDQxMjYxMjIyciYGDUAvJs2NQ</recordid><startdate>20220823</startdate><enddate>20220823</enddate><creator>Paulsen, Trevor</creator><creator>Wilcox, David</creator><creator>Andrus, Ivan</creator><scope>EVB</scope></search><sort><creationdate>20220823</creationdate><title>Performing query-time attribution modeling based on user-specified segments</title><author>Paulsen, Trevor ; Wilcox, David ; Andrus, Ivan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US11423422B23</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2022</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>ELECTRIC DIGITAL DATA PROCESSING</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>Paulsen, Trevor</creatorcontrib><creatorcontrib>Wilcox, David</creatorcontrib><creatorcontrib>Andrus, Ivan</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Paulsen, Trevor</au><au>Wilcox, David</au><au>Andrus, Ivan</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>Performing query-time attribution modeling based on user-specified segments</title><date>2022-08-23</date><risdate>2022</risdate><abstract>The present disclosure relates to performing attribution modeling in real time using user-specified segments of touchpoint data retrieved from a database using a user-specified attribution model. 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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Performing query-time attribution modeling based on user-specified segments |
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