Printing apparatus, printing medium determination method and patch selection method

A printing unit configured to apply a color material to a printing medium to perform printing, a colorimetric unit configured to perform colorimetry, a storage unit configured to store patch data defining a color of a color patch for a plurality of the color patches, and a control unit are included, wherein the control unit uses patch data for one color patch of the plurality of color patches stored in the storage unit, to cause the printing unit to print the color patch on the printing medium, and determines whether a type of the printing medium on which the printing unit printed the color patch is a predetermined type, based on a colorimetric value obtained by the colorimetry performed by the colorimetric unit on the color patch printed by the printing unit.