National insertion of targeted advertisement

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement,...

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Hauptverfasser: Sheehan, Patrick, Wilson, Daniel C, Cristofalo, Michael, Anderson, Bruce J
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Sprache:eng
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creator Sheehan, Patrick
Wilson, Daniel C
Cristofalo, Michael
Anderson, Bruce J
description Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
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subjects BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
INFORMATION STORAGE
INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORDCARRIER AND TRANSDUCER
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
title National insertion of targeted advertisement
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