Scalable multi-channel content distribution and optimization using peer comparison

A method of data processing includes identifying a segment of entity identifiers that are associated with a target tenant and correspond to a set of clients that are to receive at least one content object via a first channel of a plurality of supported channels. The method includes modifying a featu...

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Hauptverfasser:	Bertran, Ana, Wang, Zeqiang, Gibson, Jr., Gerald, Elizarov, Michael, Ramachandran, Gautham
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING ELECTRIC DIGITAL DATA PROCESSING PHYSICS
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creator	Bertran, Ana Wang, Zeqiang Gibson, Jr., Gerald Elizarov, Michael Ramachandran, Gautham
description	A method of data processing includes identifying a segment of entity identifiers that are associated with a target tenant and correspond to a set of clients that are to receive at least one content object via a first channel of a plurality of supported channels. The method includes modifying a feature associated with communication of content for a test subset of the segment relative to a control subset of the segment, determining a first metric corresponding to the control subset and the test subset in association with the communication of the content via the first channel and a second metric associated with the target tenant over a second channel of the plurality of channels. The method includes comparing the second metric to a metric associated with a peer group of tenants, and adjusting subsequent communications for the target based at least in part on the comparing and the first metric.
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subjects	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING ELECTRIC DIGITAL DATA PROCESSING PHYSICS
title	Scalable multi-channel content distribution and optimization using peer comparison
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