Grouping users into tiers based on similarity to a group of seed users

An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Hong, Sue Ann, Singh, Gunjit, Khan, Atif Zahoor, Johnson, Kyle Edward
Format: Patent
Sprache:eng
Schlagworte:
Online-Zugang:Volltext bestellen
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