Tailoring effective communication within communities

Approaches presented herein enable tailoring messages to enhance sharing and resonance based on a community fingerprint and a key influencer. More specifically, a message to be directed to members of an online social community is received. Members of the social community who influence the social com...

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Bibliographische Detailangaben
Hauptverfasser: Snitzer, Brian J, Smith-Eigenbrode, Shelbee D, Lobbes, Matthew M, Gibbs, Nathaniel J
Format: Patent
Sprache:eng
Schlagworte:
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