Rotating icon selection and interaction software development kit (SDK)

A mobile communication device. The mobile communication device comprises a display, a processor, a non-transitory memory, an application launcher stored in the non-transitory, and a first mobile application comprising a rotating icon software development kit (SDK) stored in the non-transitory memory. When the first mobile application is executed by the processor, the SDK requests the application launcher to present application icons in a rotation sequence in a same position on the display, where the application icons comprises a first icon and a second icon, when the first icon is selected, the application launcher launches the first mobile application, and when the second icon is selected, the application launcher launches the first mobile application, an alternative activity of the first mobile application is performed, and the first mobile application accesses a link to a second mobile application associated with the second icon, where the link references an application data store.