Method and system for dynamically incorporating advertising content into multimedia environments

Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The ga...

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Hauptverfasser:	Ellis, Richard D, Stradley, Michael T, Siu, Michael Yiu-Kwan, Newcombe, Christopher R, Oje, Chris
Format:	Patent
Sprache:	eng
Schlagworte:	AMUSEMENTS CALCULATING CARD, BOARD, OR ROULETTE GAMES CHECKING-DEVICES COIN-FREED OR LIKE APPARATUS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES GAMES GAMES NOT OTHERWISE PROVIDED FOR HUMAN NECESSITIES INDOOR GAMES USING SMALL MOVING PLAYING BODIES PHYSICS SPORTS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR VIDEO GAMES
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creator	Ellis, Richard D Stradley, Michael T Siu, Michael Yiu-Kwan Newcombe, Christopher R Oje, Chris
description	Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.
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Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.</description><language>eng</language><subject>AMUSEMENTS ; CALCULATING ; CARD, BOARD, OR ROULETTE GAMES ; CHECKING-DEVICES ; COIN-FREED OR LIKE APPARATUS ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; GAMES ; GAMES NOT OTHERWISE PROVIDED FOR ; HUMAN NECESSITIES ; INDOOR GAMES USING SMALL MOVING PLAYING BODIES ; PHYSICS ; SPORTS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR ; VIDEO GAMES</subject><creationdate>2021</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20210112&DB=EPODOC&CC=US&NR=10888786B2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,778,883,25547,76298</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20210112&DB=EPODOC&CC=US&NR=10888786B2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Ellis, Richard D</creatorcontrib><creatorcontrib>Stradley, Michael T</creatorcontrib><creatorcontrib>Siu, Michael Yiu-Kwan</creatorcontrib><creatorcontrib>Newcombe, Christopher R</creatorcontrib><creatorcontrib>Oje, Chris</creatorcontrib><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><description>Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.</description><subject>AMUSEMENTS</subject><subject>CALCULATING</subject><subject>CARD, BOARD, OR ROULETTE GAMES</subject><subject>CHECKING-DEVICES</subject><subject>COIN-FREED OR LIKE APPARATUS</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>GAMES</subject><subject>GAMES NOT OTHERWISE PROVIDED FOR</subject><subject>HUMAN NECESSITIES</subject><subject>INDOOR GAMES USING SMALL MOVING PLAYING BODIES</subject><subject>PHYSICS</subject><subject>SPORTS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><subject>VIDEO GAMES</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2021</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNijsKAkEMQLexEPUO8QCCH9CpFcXGSq3XMJPVwEyyzMSFvb0reACr9-C9cfW4kL00AEqA0hejBI1mCL1gYo8x9sDiNbea0ViegKGjbFy-7lWMxIbDFNI7GicKjEDScVZJQyvTatRgLDT7cVLNT8fb4bygVmsqLXoSsvp-XS2dczu33a83_zwfe3k_FQ</recordid><startdate>20210112</startdate><enddate>20210112</enddate><creator>Ellis, Richard D</creator><creator>Stradley, Michael T</creator><creator>Siu, Michael Yiu-Kwan</creator><creator>Newcombe, Christopher R</creator><creator>Oje, Chris</creator><scope>EVB</scope></search><sort><creationdate>20210112</creationdate><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><author>Ellis, Richard D ; Stradley, Michael T ; Siu, Michael Yiu-Kwan ; Newcombe, Christopher R ; Oje, Chris</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US10888786B23</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2021</creationdate><topic>AMUSEMENTS</topic><topic>CALCULATING</topic><topic>CARD, BOARD, OR ROULETTE GAMES</topic><topic>CHECKING-DEVICES</topic><topic>COIN-FREED OR LIKE APPARATUS</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>GAMES</topic><topic>GAMES NOT OTHERWISE PROVIDED FOR</topic><topic>HUMAN NECESSITIES</topic><topic>INDOOR GAMES USING SMALL MOVING PLAYING BODIES</topic><topic>PHYSICS</topic><topic>SPORTS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><topic>VIDEO GAMES</topic><toplevel>online_resources</toplevel><creatorcontrib>Ellis, Richard D</creatorcontrib><creatorcontrib>Stradley, Michael T</creatorcontrib><creatorcontrib>Siu, Michael Yiu-Kwan</creatorcontrib><creatorcontrib>Newcombe, Christopher R</creatorcontrib><creatorcontrib>Oje, Chris</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Ellis, Richard D</au><au>Stradley, Michael T</au><au>Siu, Michael Yiu-Kwan</au><au>Newcombe, Christopher R</au><au>Oje, Chris</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>Method and system for dynamically incorporating advertising content into multimedia environments</title><date>2021-01-12</date><risdate>2021</risdate><abstract>Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The game client typically dynamically determines locations with the game where advertisements may be inserted. Associated with these locations are ad tags that specify criteria for the ads. For example, the criteria may include ad type, ad genre, and scheduling information. The game client then sends indications of these ad tags to the dynamic inserter to be used to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the game client, which selects them for ad tags with conforming criteria. The game client then renders the selected ad in the appropriate location. In one embodiment, the dynamic inserter comprises a game client, game server, ad server, a communications channel, and, optionally, an ad client.</abstract><oa>free_for_read</oa></addata></record>
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subjects	AMUSEMENTS CALCULATING CARD, BOARD, OR ROULETTE GAMES CHECKING-DEVICES COIN-FREED OR LIKE APPARATUS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES GAMES GAMES NOT OTHERWISE PROVIDED FOR HUMAN NECESSITIES INDOOR GAMES USING SMALL MOVING PLAYING BODIES PHYSICS SPORTS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR VIDEO GAMES
title	Method and system for dynamically incorporating advertising content into multimedia environments
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