Apparatus for transmitting and receiving dynamic multi-mode service and method for providing the same

Disclosed are a dynamic multi-mode service (MMS) transmission apparatus, a dynamic MMS reception apparatus, and a method for providing a dynamic MMS. The method includes generating, by the dynamic MMS transmission apparatus, signaling information including information about linkage between service channels based on broadcast schedule information about a broadcast service; transmitting, by the dynamic MMS transmission apparatus, the signaling information and the broadcast service to the dynamic MMS reception apparatus through at least one of a broadcast network and a broadband network; receiving, by the dynamic MMS reception apparatus, the signaling information and the broadcast service; interpreting, by the dynamic MMS reception apparatus, the information about the linkage between service channels, included in the signaling information, by decoding the signaling information; and providing, by the dynamic MMS reception apparatus, the broadcast service by performing dynamic channel switching based on the information about the linkage between service channels.