Systems, methods, and articles of manufacture to measure online audiences

Methods and apparatus to monitor media content at a content display site are described. An example method includes assigning a first set of weights to each of a plurality of panelists based on a set of collected characteristics for each person of a subset of unmeasured persons at unmeasured location...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Stackhouse, Herbert F, Ha, Michelle, Doe, Peter C, Oliver, James R, Tang, Qian
Format: Patent
Sprache:eng
Schlagworte:
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