Using media information for improving direct marketing response rate

Using media information for improving direct marketing response rate

Embodiments of the invention relate to improving direct marketing response rate through use of media information. One embodiment includes extracting samples of language usage in one or more social media activities. Language usage features comprising relationships to products are derived by analyzing...

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Hauptverfasser: Haber, Eben M, Mahmud, Jalal U
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Sprache:eng
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CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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creator Haber, Eben M
Mahmud, Jalal U
description Embodiments of the invention relate to improving direct marketing response rate through use of media information. One embodiment includes extracting samples of language usage in one or more social media activities. Language usage features comprising relationships to products are derived by analyzing the extracted samples for relevant language terms. The language usage features are mapped to one or more of personality traits, emotional state and personal features. The mapped language usage features and personal features are stored in a repository. Customers are segmented for direct marketing using the mapped language usage features and the personal features.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Using media information for improving direct marketing response rate
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