Methods and systems using a multi-platform targeted advertising system to select advertisements within a target geographic area

Methods and systems using a multi-platform targeted advertising system to select advertisements within a target geographic area

Techniques are generally described that relate to a method and system for selecting an advertisement for a subscriber of a multi-platform service operating over a transmission medium. An advertisement computer presents advertisements to the subscriber over a platform included in the multiplatform se...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Ehrlacher, Edward A, Eldering, Charles A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Techniques are generally described that relate to a method and system for selecting an advertisement for a subscriber of a multi-platform service operating over a transmission medium. An advertisement computer presents advertisements to the subscriber over a platform included in the multiplatform service. Each of the advertisements is associated with a geographic location. The advertisement computer may receive positive responses to the presentment of the plurality of advertisements and define a target geographic area. A plurality of local advertisement responses from the positive responses are selected by the advertisement computer. Each local advertisement response is associated with a location inside the defined target geographic area. The advertisement computer defines a positive response area based on the plurality of local advertisement responses and selects a first new advertisement. The new advertisement is associated with a location within the target geographic area and outside of the positive response area.