Advertisement selection using uncertain user data
A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includ...
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| creator | Srinivasan, Nikhil Vikram Glover, Eric |
| description | A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object. |
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The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2019</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20191001&DB=EPODOC&CC=US&NR=10430830B2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20191001&DB=EPODOC&CC=US&NR=10430830B2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Srinivasan, Nikhil Vikram</creatorcontrib><creatorcontrib>Glover, Eric</creatorcontrib><title>Advertisement selection using uncertain user data</title><description>A method and system are disclosed. 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Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2019</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZDB0TClLLSrJLE7NTc0rUShOzUlNLsnMz1MoLc7MS1cozUsGyiZmgvipRQopiSWJPAysaYk5xam8UJqbQdHNNcTZQze1ID8-tbggMTk1L7UkPjTY0MDE2MDC2MDJyJgYNQDUBSw7</recordid><startdate>20191001</startdate><enddate>20191001</enddate><creator>Srinivasan, Nikhil Vikram</creator><creator>Glover, Eric</creator><scope>EVB</scope></search><sort><creationdate>20191001</creationdate><title>Advertisement selection using uncertain user data</title><author>Srinivasan, Nikhil Vikram ; Glover, Eric</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US10430830B23</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2019</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>Srinivasan, Nikhil Vikram</creatorcontrib><creatorcontrib>Glover, Eric</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Srinivasan, Nikhil Vikram</au><au>Glover, Eric</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>Advertisement selection using uncertain user data</title><date>2019-10-01</date><risdate>2019</risdate><abstract>A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Advertisement selection using uncertain user data |
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