Methods and apparatus to identify sponsored media in a document object model
Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node...
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creator | O'Hearn, Ryan J Rau, Nicholas Naveen Bennett, Jeremy Wade Sturm, Thomas |
description | Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node based on determining that the child node has a characteristic common to sponsored media nodes, identifying, via the processor, the candidate node as sponsored media when dimensions of the candidate node match dimensions of replacement media, and modifying the document to cause the replacement media to be presented in place of the sponsored media during presentation of the document. |
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An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node based on determining that the child node has a characteristic common to sponsored media nodes, identifying, via the processor, the candidate node as sponsored media when dimensions of the candidate node match dimensions of replacement media, and modifying the document to cause the replacement media to be presented in place of the sponsored media during presentation of the document.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; ELECTRIC DIGITAL DATA PROCESSING ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2019</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20190910&DB=EPODOC&CC=US&NR=10409884B2$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20190910&DB=EPODOC&CC=US&NR=10409884B2$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>O'Hearn, Ryan J</creatorcontrib><creatorcontrib>Rau, Nicholas Naveen</creatorcontrib><creatorcontrib>Bennett, Jeremy Wade</creatorcontrib><creatorcontrib>Sturm, Thomas</creatorcontrib><title>Methods and apparatus to identify sponsored media in a document object model</title><description>Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. 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subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
title | Methods and apparatus to identify sponsored media in a document object model |
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