Methods and apparatus to identify sponsored media in a document object model

Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node...

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Hauptverfasser: O'Hearn, Ryan J, Rau, Nicholas Naveen, Bennett, Jeremy Wade, Sturm, Thomas
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creator O'Hearn, Ryan J
Rau, Nicholas Naveen
Bennett, Jeremy Wade
Sturm, Thomas
description Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node based on determining that the child node has a characteristic common to sponsored media nodes, identifying, via the processor, the candidate node as sponsored media when dimensions of the candidate node match dimensions of replacement media, and modifying the document to cause the replacement media to be presented in place of the sponsored media during presentation of the document.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Methods and apparatus to identify sponsored media in a document object model
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