Analyzing reading metrics to generate action information

Data reports are received from a plurality of clients including action reports and timing reports. Action reports describe actions performed by users of the clients at location within an eBook. Timing reports describe reading speeds of users of the clients. The data reports are analyzed to identify an action that is performed by the users of the clients at a location within the eBook frequently relative to other actions. Action information is generated for automatically performing the identified action at the location within the eBook. The action information is transmitted to a client. The client is configured to automatically perform the action at the location within the eBook. The reading location of a user of the client is determined based on the timing reports.