Self-adjusting lighting based on viewing location

For automatically adjusting a vehicle light level based on a viewing location of an occupant, a system, apparatus, method, and computer program product are disclosed. The apparatus, in one embodiment, includes an image sensor, an occupant viewing location module that determines an illuminable region corresponding to a viewing location of a vehicle occupant based on data from the image sensor, a light level module that determines a light level for the illuminable region, and an illumination control module that adjusts an illumination setting of at least one light associated with the illuminable region based on the determined light level. In some embodiments, the apparatus includes an occupant recognition module that identifies the vehicle occupant, wherein the light level module determines the light level based on the identity of the vehicle occupant.