Risk premiums for conversion-based online advertisement bidding

An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the ad...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Silverman, Andrew E, Gallagher, James A, Guha, Angshuman, Fox, Nicholas C, Chen, Kai, Llinares, Tomas Lloret, Benson, Scott S, Sharma, Abhinay, Mock, Markus, Mehta, Bhavesh R
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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