Leveraging ad retargeting for universal event notification

Leveraging ad retargeting for universal event notification

Method and systems for providing universal event reminders in place of advertisements by leveraging advertisement retargeting. Information about a reminder event and a registered interest associated with the reminder event is received from a browser utilized by a user. The user's browser is the...

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1. Verfasser: McClintock, Jon Arron
Format: Patent
Sprache:eng
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CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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creator McClintock, Jon Arron
description Method and systems for providing universal event reminders in place of advertisements by leveraging advertisement retargeting. Information about a reminder event and a registered interest associated with the reminder event is received from a browser utilized by a user. The user's browser is then directed to provide the registered interest and information about accessing the reminder to an advertising service. In response to receiving a request for content from the browser, the request for content being generated in response to the browser receiving information about accessing the reminder from the advertising service, serving to the browser the reminder.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Leveraging ad retargeting for universal event notification
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