In-flight campaign optimization

Generally, an illustrative system for optimizing an advertising campaign on a mobile device includes a graphic user interface for accessing by at least one of a carrier and an advertiser, a data store, a campaign delivery engine for delivering advertisements into content provider spots and recording...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Barnes, James D, Distler, Peter H, Sharma, Sanjay K
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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