Customized today module

Customized today module

A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data....

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Hauptverfasser: VENKATARAMAN, CHANDER, ISRANI, SHARAT, SETH, AMITABH, SALISBURY, MICHAEL, ZACHARIAH, JOE, PHADKE, AMIT, MOTGI, NITIN, THRALL, JOHN, RAMAKRISHNAN, RAGHU, AGARWAL, DEEPAK, ROY, SCOTT HOWARD, ELANGO, PRADHEEP, NARAYANAN, VIJAY K, CHEN, BEE CHUNG, SINGH, VIK
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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creator VENKATARAMAN, CHANDER
ISRANI, SHARAT
SETH, AMITABH
SALISBURY, MICHAEL
ZACHARIAH, JOE
PHADKE, AMIT
MOTGI, NITIN
THRALL, JOHN
RAMAKRISHNAN, RAGHU
AGARWAL, DEEPAK
ROY, SCOTT HOWARD
ELANGO, PRADHEEP
NARAYANAN, VIJAY K
CHEN, BEE CHUNG
SINGH, VIK
description A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
title Customized today module
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