URL METHOD AND PLATFORM FOR INFLUENCER-BASED PRODUCT PROMOTION USING PRODUCT SALES URL

A method for promoting a product based on an influencer using a product sales URL performed by a product promotion platform according to the present invention comprises the steps of: providing a product list to an influencer who is a member through a product promotion platform; receiving selected pr...

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Bibliographische Detailangaben
1. Verfasser: LIM JONG SOON
Format: Patent
Sprache:eng ; kor
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Zusammenfassung:A method for promoting a product based on an influencer using a product sales URL performed by a product promotion platform according to the present invention comprises the steps of: providing a product list to an influencer who is a member through a product promotion platform; receiving selected product information from an influencer, generating an individual sales URL including identification information of the influencer, and providing it to the influencer; determining whether the product is sold by the incoming connection when the first user accesses through the generated individual sales URL; providing a reward according to a preset reward standard to the influencer when the product is sold; and collecting and analyzing data for each of a plurality of preset items for the incoming connection, and providing the analyzed result information as marketing information. The plurality of items includes at least one of the type of the inflow area, information on the inflow area, new subscription rate, product purchase rate, and user information for the first user, and the individual sales URL from which the second user is introduced is shared on a network service by the influencer. Accordingly, the method for promoting a product based on an influencer using a product sales URL allows a user or an influencer who has purchased online sales products to recommend the products to other people or generate individual sales URL for the products. 제품 홍보 플랫폼에 의해 수행되는 제품 판매 URL을 이용한 인플루언서 기반 제품 홍보 방법은, 제품 홍보 플랫폼을 통해 회원 가입된 인플루언서에게 상품리스트를 제공하는 단계; 인플루언서로부터 선택 상품 정보를 수신하여, 인플루언서의 식별 정보를 포함하는 개별 판매 URL을 생성하여 인플루언서에게 제공하는 단계; 생성된 개별 판매 URL을 통해 제 1 사용자가 접속하면, 유입된 접속에 의하여 상품이 판매되는지 여부를 판단하는 단계; 상품이 판매된 경우 인플루언서에게 기설정된 리워드 기준에 따라 리워드를 지급하는 단계; 및 유입된 접속에 대해 기설정된 복수의 항목 별 데이터를 수집하여 분석하고, 분석된 결과 정보를 마케팅 정보로서 제공하는 단계를 포함한다. 복수의 항목은 유입 경로의 종류, 유입 지역 정보, 신규 가입율, 상품 구입율 및 제 1 사용자에 대한 사용자 정보 중 적어도 하나를 포함하고, 제 2 사용자가 유입된 개별 판매 URL은 인플루언서에 의해 네트워크 서비스 상에 공유된 것이다.