DEVICE AND METHOD FOR ALLOCATING A PLURALITY OF MATERIAL USED IN TVCM, AND PROGRAM THEREFOR

To provide a method capable of improving material allocation within a prescribed period by streamlining allocation of a plurality of materials used for TVCM in the period.SOLUTION: A device 100 receives, from a user terminal 110, material data representing a plurality of materials, advertising space data for every one or more television stations and allocation rules of the plurality of materials (S201 to S202). The device 100 allocates, with regard to each i (1≤i≤n (n is an integer of 2 or greater)), any of the plurality of materials to each set of advertising spaces, and executes a process of calculating a total GRP for every material, for an i-th set of allocations including Mi (Mi is an integer of 2 or greater) allocations. Then, the device 100 selects one or a plurality of allocations suitable for an allocation ratio from the i-th set of allocations, and generates i+1 set of allocations including Mi+1 allocations based on the selected one or the plurality of allocations (S203 to S204).SELECTED DRAWING: Figure 2 【課題】所定期間内のＴＶＣＭに用いる複数の素材の割付を効率化して、当該期間内に素材割付の改善を可能とする方法を提供する。【解決手段】装置１００は、ユーザー端末１１０から、複数の素材を表す素材データ及び１又は複数のテレビ局ごとの広告枠データ並びに上記複数の素材の割付規則を受信する（Ｓ２０１～Ｓ２０２）。装置１００は、各ｉ（１≦ｉ≦ｎ（ｎは２以上の整数））について、一組の広告枠のそれぞれに対して上記複数の素材のうちのいずれかを割り付け、素材ごとに合計ＧＲＰを算出する処理を、Ｍｉ（Ｍｉは２以上の整数）個の割付を含む第ｉの組の割付について行う。そして、装置１００は、第ｉの組の割付のうちの割付割合に適合した１又は複数の割付を選定し、選定された当該１又は複数の割付に基づいてＭｉ＋１個の割付を含む第ｉ＋１の組の割付を生成する（Ｓ２０３～Ｓ２０４）。【選択図】図２