SIGNAGE CONTROL SYSTEM AND SIGNAGE CONTROL PROGRAM

To provide a signage control system and a program, which switch content to be displayed on a signage in consideration of action until a person such as a customer comes in front of the signage.SOLUTION: In content switch control processing, on the basis of an attribute (sex and age) of a customer and...

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description To provide a signage control system and a program, which switch content to be displayed on a signage in consideration of action until a person such as a customer comes in front of the signage.SOLUTION: In content switch control processing, on the basis of an attribute (sex and age) of a customer and past action of the customer who is predicted to be at a position at which content of a signage can be visually recognized, which are included in an estimation result group obtained by connecting estimation results based on a frame image from a plurality of cameras (built-in cameras and fixed cameras of a plurality of signages) for the same customer, content to be displayed on the signage is switched (S22).EFFECT: In addition to the attribute of the customer who is predicted to be at a position at which content can be visually recognized, in consideration of action until the customer comes in front of the signage, content for advertisement to be displayed on the signage can be switched. Accordingly, content matched with the customer being at a position at which content can be visually recognized can be displayed.SELECTED DRAWING: Figure 9 【課題】顧客等の人物がサイネージの前に来るまでの行動を考慮して、サイネージに表示するコンテンツを切り替えるサイネージ制御システム及びプログラムを提供する。【解決手段】コンテンツ切替制御処理において、同じ顧客についての複数のカメラ(複数のサイネージの内蔵カメラ及び複数の固定カメラ)からのフレーム画像に基づく推定結果を連結した推定結果群に含まれる、サイネージのコンテンツを視認可能な位置にいると予測される顧客の属性(性別及び年齢)と、この顧客のこれまでの行動とに基づいて、サイネージに表示するコンテンツを切り替えるS22。【効果】コンテンツを視認可能な位置にいると予測される顧客の属性に加えて、この顧客がサイネージの前に来るまでの行動を考慮して、サイネージに表示する広告用コンテンツを切り替えることができるので、コンテンツを視認可能な位置にいる顧客にマッチしたコンテンツを表示することができる。【選択図】図9
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Accordingly, content matched with the customer being at a position at which content can be visually recognized can be displayed.SELECTED DRAWING: Figure 9 【課題】顧客等の人物がサイネージの前に来るまでの行動を考慮して、サイネージに表示するコンテンツを切り替えるサイネージ制御システム及びプログラムを提供する。【解決手段】コンテンツ切替制御処理において、同じ顧客についての複数のカメラ(複数のサイネージの内蔵カメラ及び複数の固定カメラ)からのフレーム画像に基づく推定結果を連結した推定結果群に含まれる、サイネージのコンテンツを視認可能な位置にいると予測される顧客の属性(性別及び年齢)と、この顧客のこれまでの行動とに基づいて、サイネージに表示するコンテンツを切り替えるS22。【効果】コンテンツを視認可能な位置にいると予測される顧客の属性に加えて、この顧客がサイネージの前に来るまでの行動を考慮して、サイネージに表示する広告用コンテンツを切り替えることができるので、コンテンツを視認可能な位置にいる顧客にマッチしたコンテンツを表示することができる。【選択図】図9</description><language>eng ; jpn</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2021</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20211104&amp;DB=EPODOC&amp;CC=JP&amp;NR=2021176061A$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,777,882,25545,76296</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20211104&amp;DB=EPODOC&amp;CC=JP&amp;NR=2021176061A$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>TSUCHIDA YASUHIRO</creatorcontrib><title>SIGNAGE CONTROL SYSTEM AND SIGNAGE CONTROL PROGRAM</title><description>To provide a signage control system and a program, which switch content to be displayed on a signage in consideration of action until a person such as a customer comes in front of the signage.SOLUTION: In content switch control processing, on the basis of an attribute (sex and age) of a customer and past action of the customer who is predicted to be at a position at which content of a signage can be visually recognized, which are included in an estimation result group obtained by connecting estimation results based on a frame image from a plurality of cameras (built-in cameras and fixed cameras of a plurality of signages) for the same customer, content to be displayed on the signage is switched (S22).EFFECT: In addition to the attribute of the customer who is predicted to be at a position at which content can be visually recognized, in consideration of action until the customer comes in front of the signage, content for advertisement to be displayed on the signage can be switched. 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Accordingly, content matched with the customer being at a position at which content can be visually recognized can be displayed.SELECTED DRAWING: Figure 9 【課題】顧客等の人物がサイネージの前に来るまでの行動を考慮して、サイネージに表示するコンテンツを切り替えるサイネージ制御システム及びプログラムを提供する。【解決手段】コンテンツ切替制御処理において、同じ顧客についての複数のカメラ(複数のサイネージの内蔵カメラ及び複数の固定カメラ)からのフレーム画像に基づく推定結果を連結した推定結果群に含まれる、サイネージのコンテンツを視認可能な位置にいると予測される顧客の属性(性別及び年齢)と、この顧客のこれまでの行動とに基づいて、サイネージに表示するコンテンツを切り替えるS22。【効果】コンテンツを視認可能な位置にいると予測される顧客の属性に加えて、この顧客がサイネージの前に来るまでの行動を考慮して、サイネージに表示する広告用コンテンツを切り替えることができるので、コンテンツを視認可能な位置にいる顧客にマッチしたコンテンツを表示することができる。【選択図】図9</abstract><oa>free_for_read</oa></addata></record>
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title SIGNAGE CONTROL SYSTEM AND SIGNAGE CONTROL PROGRAM
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