ADVERTISEMENT EFFECT MEASUREMENT SYSTEM AND PROGRAM

To provide a mechanism making it possible to analyze joint effect when a plurality of business operators advertise on a joint basis.SOLUTION: An advertisement effect measurement system has: a determination part which determines a second business operator meeting predetermined joint conditions when g...

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Hauptverfasser: KONDO HIROKAZU, OKAMOTO YUKINORI
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creator KONDO HIROKAZU
OKAMOTO YUKINORI
description To provide a mechanism making it possible to analyze joint effect when a plurality of business operators advertise on a joint basis.SOLUTION: An advertisement effect measurement system has: a determination part which determines a second business operator meeting predetermined joint conditions when generating data personalized for each delivery destination, recorded in print media of a first business operator; a first code generation part which generates, for each delivery destination, a first code including an address of a first landing page corresponding to the first business operator or a corresponding address, and first identification information specifying a delivery destination of print media; and a second code generation part which generates, for each delivery destination, a second code including an address of a second landing page corresponding to the second business operator or a corresponding address, and second identification information specifying a distribution destination of the printing media.SELECTED DRAWING: Figure 16 【課題】複数の事業者が相乗り形式で広告を掲載する場合に、相乗り効果の分析を可能とする仕組みを提供する。【解決手段】広告効果測定システムは、第1の事業者の印刷メディアに記録される、配送先毎にパーソナライズされたデータを生成する場合に、予め定めた相乗り条件を満たす第2の事業者を決定する決定部と、第1の事業者に対応する第1のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第1の識別情報とを含む第1のコードを配送先別に生成する第1のコード生成部と、第2の事業者に対応する第2のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第2の識別情報とを含む第2のコードを配送先別に生成する第2のコード生成部とを有する。【選択図】図16
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a first code generation part which generates, for each delivery destination, a first code including an address of a first landing page corresponding to the first business operator or a corresponding address, and first identification information specifying a delivery destination of print media; and a second code generation part which generates, for each delivery destination, a second code including an address of a second landing page corresponding to the second business operator or a corresponding address, and second identification information specifying a distribution destination of the printing media.SELECTED DRAWING: Figure 16 【課題】複数の事業者が相乗り形式で広告を掲載する場合に、相乗り効果の分析を可能とする仕組みを提供する。【解決手段】広告効果測定システムは、第1の事業者の印刷メディアに記録される、配送先毎にパーソナライズされたデータを生成する場合に、予め定めた相乗り条件を満たす第2の事業者を決定する決定部と、第1の事業者に対応する第1のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第1の識別情報とを含む第1のコードを配送先別に生成する第1のコード生成部と、第2の事業者に対応する第2のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第2の識別情報とを含む第2のコードを配送先別に生成する第2のコード生成部とを有する。【選択図】図16</description><language>eng ; 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a first code generation part which generates, for each delivery destination, a first code including an address of a first landing page corresponding to the first business operator or a corresponding address, and first identification information specifying a delivery destination of print media; and a second code generation part which generates, for each delivery destination, a second code including an address of a second landing page corresponding to the second business operator or a corresponding address, and second identification information specifying a distribution destination of the printing media.SELECTED DRAWING: Figure 16 【課題】複数の事業者が相乗り形式で広告を掲載する場合に、相乗り効果の分析を可能とする仕組みを提供する。【解決手段】広告効果測定システムは、第1の事業者の印刷メディアに記録される、配送先毎にパーソナライズされたデータを生成する場合に、予め定めた相乗り条件を満たす第2の事業者を決定する決定部と、第1の事業者に対応する第1のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第1の識別情報とを含む第1のコードを配送先別に生成する第1のコード生成部と、第2の事業者に対応する第2のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第2の識別情報とを含む第2のコードを配送先別に生成する第2のコード生成部とを有する。【選択図】図16</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2020</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZDB2dAlzDQrxDHb1dfULUXB1c3N1DlHwdXUMDg2CCAVHBoe4-io4-rkoBAT5uwc5-vIwsKYl5hSn8kJpbgYlN9cQZw_d1IL8-NTigsTk1LzUknivACMDIwNDSwsDM0tHY6IUAQANNCfW</recordid><startdate>20201210</startdate><enddate>20201210</enddate><creator>KONDO HIROKAZU</creator><creator>OKAMOTO YUKINORI</creator><scope>EVB</scope></search><sort><creationdate>20201210</creationdate><title>ADVERTISEMENT EFFECT MEASUREMENT SYSTEM AND PROGRAM</title><author>KONDO HIROKAZU ; OKAMOTO YUKINORI</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_JP2020198069A3</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng ; jpn</language><creationdate>2020</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>KONDO HIROKAZU</creatorcontrib><creatorcontrib>OKAMOTO YUKINORI</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>KONDO HIROKAZU</au><au>OKAMOTO YUKINORI</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>ADVERTISEMENT EFFECT MEASUREMENT SYSTEM AND PROGRAM</title><date>2020-12-10</date><risdate>2020</risdate><abstract>To provide a mechanism making it possible to analyze joint effect when a plurality of business operators advertise on a joint basis.SOLUTION: An advertisement effect measurement system has: a determination part which determines a second business operator meeting predetermined joint conditions when generating data personalized for each delivery destination, recorded in print media of a first business operator; a first code generation part which generates, for each delivery destination, a first code including an address of a first landing page corresponding to the first business operator or a corresponding address, and first identification information specifying a delivery destination of print media; and a second code generation part which generates, for each delivery destination, a second code including an address of a second landing page corresponding to the second business operator or a corresponding address, and second identification information specifying a distribution destination of the printing media.SELECTED DRAWING: Figure 16 【課題】複数の事業者が相乗り形式で広告を掲載する場合に、相乗り効果の分析を可能とする仕組みを提供する。【解決手段】広告効果測定システムは、第1の事業者の印刷メディアに記録される、配送先毎にパーソナライズされたデータを生成する場合に、予め定めた相乗り条件を満たす第2の事業者を決定する決定部と、第1の事業者に対応する第1のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第1の識別情報とを含む第1のコードを配送先別に生成する第1のコード生成部と、第2の事業者に対応する第2のランディングページのアドレス又は対応するアドレスと、印刷メディアの配送先を特定する第2の識別情報とを含む第2のコードを配送先別に生成する第2のコード生成部とを有する。【選択図】図16</abstract><oa>free_for_read</oa></addata></record>
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title ADVERTISEMENT EFFECT MEASUREMENT SYSTEM AND PROGRAM
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