PLAN FORMING DEVICE AND COMPUTER PROGRAM
To provide a plan forming device and a computer program for improving estimation accuracy of a distribution plan of an implementation type advertisement capable of obtaining a target result by taking into consideration influence of outside factors occurring during a future subject period.SOLUTION: A...
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| creator | DOMOTO RYU MINAMI RYOJI |
| description | To provide a plan forming device and a computer program for improving estimation accuracy of a distribution plan of an implementation type advertisement capable of obtaining a target result by taking into consideration influence of outside factors occurring during a future subject period.SOLUTION: An event plan acquiring unit acquires event plan information which is the plan information during a subject period in the future of an external event in a plan forming server. The external event is the event capable of being planned its execution beforehand, the execution of the event or advance notice of execution is capable of influencing a result of operation type advertisement, and the event is different from distribution of the operation type advertisement. A plan forming unit predicts a result of the operation type advertisement during a subject period based on: event plan information; distribution plan during subject period of the operation type advertisement; and a prescribed prediction model and forms a distribution plan during the subject period of the operation type advertisement so that the predicted result comes near a result indicated by the target condition information.SELECTED DRAWING: Figure 4
【課題】将来の対象期間において発生する外部要因の影響を加味することで、目標となる成果を達成できるような運用型広告の配信計画の推定精度を向上させる計画策定装置及びコンピュータプログラムを提供する。【解決手段】計画策定サーバにおいて、イベント計画取得部は、外生的イベントの将来の対象期間における計画情報であるイベント計画情報を取得する。外生的イベントは、当該イベントの実施を事前に計画でき、当該イベントの実施又は実施の予告が運用型広告の成果に影響し得る、運用型広告の配信とは異なるイベントである。計画策定部は、イベント計画情報と、運用型広告の対象期間における配信計画と、所定の予測モデルと、に基づいて運用型広告の対象期間における成果を予測し、予測された成果が目標条件情報の示す成果に近づくように、運用型広告の対象期間における配信計画を策定する。【選択図】図４ |
| format | Patent |
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【課題】将来の対象期間において発生する外部要因の影響を加味することで、目標となる成果を達成できるような運用型広告の配信計画の推定精度を向上させる計画策定装置及びコンピュータプログラムを提供する。【解決手段】計画策定サーバにおいて、イベント計画取得部は、外生的イベントの将来の対象期間における計画情報であるイベント計画情報を取得する。外生的イベントは、当該イベントの実施を事前に計画でき、当該イベントの実施又は実施の予告が運用型広告の成果に影響し得る、運用型広告の配信とは異なるイベントである。計画策定部は、イベント計画情報と、運用型広告の対象期間における配信計画と、所定の予測モデルと、に基づいて運用型広告の対象期間における成果を予測し、予測された成果が目標条件情報の示す成果に近づくように、運用型広告の対象期間における配信計画を策定する。【選択図】図４</description><language>eng ; jpn</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2020</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20201001&DB=EPODOC&CC=JP&NR=2020160938A$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25543,76293</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20201001&DB=EPODOC&CC=JP&NR=2020160938A$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>DOMOTO RYU</creatorcontrib><creatorcontrib>MINAMI RYOJI</creatorcontrib><title>PLAN FORMING DEVICE AND COMPUTER PROGRAM</title><description>To provide a plan forming device and a computer program for improving estimation accuracy of a distribution plan of an implementation type advertisement capable of obtaining a target result by taking into consideration influence of outside factors occurring during a future subject period.SOLUTION: An event plan acquiring unit acquires event plan information which is the plan information during a subject period in the future of an external event in a plan forming server. The external event is the event capable of being planned its execution beforehand, the execution of the event or advance notice of execution is capable of influencing a result of operation type advertisement, and the event is different from distribution of the operation type advertisement. A plan forming unit predicts a result of the operation type advertisement during a subject period based on: event plan information; distribution plan during subject period of the operation type advertisement; and a prescribed prediction model and forms a distribution plan during the subject period of the operation type advertisement so that the predicted result comes near a result indicated by the target condition information.SELECTED DRAWING: Figure 4
【課題】将来の対象期間において発生する外部要因の影響を加味することで、目標となる成果を達成できるような運用型広告の配信計画の推定精度を向上させる計画策定装置及びコンピュータプログラムを提供する。【解決手段】計画策定サーバにおいて、イベント計画取得部は、外生的イベントの将来の対象期間における計画情報であるイベント計画情報を取得する。外生的イベントは、当該イベントの実施を事前に計画でき、当該イベントの実施又は実施の予告が運用型広告の成果に影響し得る、運用型広告の配信とは異なるイベントである。計画策定部は、イベント計画情報と、運用型広告の対象期間における配信計画と、所定の予測モデルと、に基づいて運用型広告の対象期間における成果を予測し、予測された成果が目標条件情報の示す成果に近づくように、運用型広告の対象期間における配信計画を策定する。【選択図】図４</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2020</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZNAI8HH0U3DzD_L19HNXcHEN83R2VXD0c1Fw9vcNCA1xDVIICPJ3D3L05WFgTUvMKU7lhdLcDEpuriHOHrqpBfnxqcUFicmpeakl8V4BRgZGBoZmBpbGFo7GRCkCAD-uJGg</recordid><startdate>20201001</startdate><enddate>20201001</enddate><creator>DOMOTO RYU</creator><creator>MINAMI RYOJI</creator><scope>EVB</scope></search><sort><creationdate>20201001</creationdate><title>PLAN FORMING DEVICE AND COMPUTER PROGRAM</title><author>DOMOTO RYU ; MINAMI RYOJI</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_JP2020160938A3</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng ; jpn</language><creationdate>2020</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>DOMOTO RYU</creatorcontrib><creatorcontrib>MINAMI RYOJI</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>DOMOTO RYU</au><au>MINAMI RYOJI</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>PLAN FORMING DEVICE AND COMPUTER PROGRAM</title><date>2020-10-01</date><risdate>2020</risdate><abstract>To provide a plan forming device and a computer program for improving estimation accuracy of a distribution plan of an implementation type advertisement capable of obtaining a target result by taking into consideration influence of outside factors occurring during a future subject period.SOLUTION: An event plan acquiring unit acquires event plan information which is the plan information during a subject period in the future of an external event in a plan forming server. The external event is the event capable of being planned its execution beforehand, the execution of the event or advance notice of execution is capable of influencing a result of operation type advertisement, and the event is different from distribution of the operation type advertisement. A plan forming unit predicts a result of the operation type advertisement during a subject period based on: event plan information; distribution plan during subject period of the operation type advertisement; and a prescribed prediction model and forms a distribution plan during the subject period of the operation type advertisement so that the predicted result comes near a result indicated by the target condition information.SELECTED DRAWING: Figure 4
【課題】将来の対象期間において発生する外部要因の影響を加味することで、目標となる成果を達成できるような運用型広告の配信計画の推定精度を向上させる計画策定装置及びコンピュータプログラムを提供する。【解決手段】計画策定サーバにおいて、イベント計画取得部は、外生的イベントの将来の対象期間における計画情報であるイベント計画情報を取得する。外生的イベントは、当該イベントの実施を事前に計画でき、当該イベントの実施又は実施の予告が運用型広告の成果に影響し得る、運用型広告の配信とは異なるイベントである。計画策定部は、イベント計画情報と、運用型広告の対象期間における配信計画と、所定の予測モデルと、に基づいて運用型広告の対象期間における成果を予測し、予測された成果が目標条件情報の示す成果に近づくように、運用型広告の対象期間における配信計画を策定する。【選択図】図４</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | PLAN FORMING DEVICE AND COMPUTER PROGRAM |
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