EXTRACTING APPARATUS, EXTRACTING METHOD, AND EXTRACTING PROGRAM

PROBLEM TO BE SOLVED: To improve accuracy in extracting content with high appealing effect.SOLUTION: An extracting apparatus according to the present invention has an acquiring unit and an extracting unit. The acquiring unit acquires, in commerce transaction service provided through a communication...

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Hauptverfasser: SUZUKI YOTARO, NISHIMURA JUN, NAKAYAMA RYOTA
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creator SUZUKI YOTARO
NISHIMURA JUN
NAKAYAMA RYOTA
description PROBLEM TO BE SOLVED: To improve accuracy in extracting content with high appealing effect.SOLUTION: An extracting apparatus according to the present invention has an acquiring unit and an extracting unit. The acquiring unit acquires, in commerce transaction service provided through a communication network, an action history of a user indicating result for whether or not the user has purchased a specific commercial object, among information relating to the user. The extracting unit extracts, based on the user action history acquired by the acquiring unit, predetermined content to be distributed to the user. For example, the extracting unit extracts the predetermined content to be distributed to the user, on the basis of information extracted from the user action history and the content information set with respect to the content.SELECTED DRAWING: Figure 1 【課題】訴求効果の高いコンテンツを抽出する精度を向上させること。【解決手段】本願に係る抽出装置は、取得部と、抽出部とを備える。取得部は、ユーザに関する情報のうち、通信ネットワークを介して提供される商取引サービスにおいて、当該特定の商材がユーザから購入されたか否かの結果を示す行動履歴を取得する。抽出部は、取得部により取得されたユーザの行動履歴に基づいて、ユーザに配信される所定のコンテンツを抽出する。例えば、抽出部は、ユーザの行動履歴から抽出される情報と、コンテンツに設定されるコンテンツ情報とに基づいて、ユーザに配信される所定のコンテンツを抽出する。【選択図】図1
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title EXTRACTING APPARATUS, EXTRACTING METHOD, AND EXTRACTING PROGRAM
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