SYSTEM FOR CHANGING CONTENT DISPLAYED IN DISPLAY REGION OF WEB BROWSER AND PROGRAM FOR EMBODYING THE SAME

SYSTEM FOR CHANGING CONTENT DISPLAYED IN DISPLAY REGION OF WEB BROWSER AND PROGRAM FOR EMBODYING THE SAME

PROBLEM TO BE SOLVED: To change content to be displayed in the display region of a Web browser according to preliminarily stored user profile data, and to improve advertising efficiency without making a user perform such any complicate processing as the input of user information for every site. SOLU...

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Hauptverfasser: MATSUO HIROCHIKA, MATSUZAWA TAKAYUKI, OURA KOJI
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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creator MATSUO HIROCHIKA
MATSUZAWA TAKAYUKI
OURA KOJI
description PROBLEM TO BE SOLVED: To change content to be displayed in the display region of a Web browser according to preliminarily stored user profile data, and to improve advertising efficiency without making a user perform such any complicate processing as the input of user information for every site. SOLUTION: A technology for performing communication (local connection) between files on a local machine as an FLAHS (R) is preliminarily mounted on the plug-in of a Web browser 20. User profile data 26 stored on the local machine are transmitted to a swf file 23 played by an FLASH (R) player by using the local connection. Thus, played content by plug-in is changed to the user specified content. COPYRIGHT: (C)2008,JPO&INPIT
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
title SYSTEM FOR CHANGING CONTENT DISPLAYED IN DISPLAY REGION OF WEB BROWSER AND PROGRAM FOR EMBODYING THE SAME
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