MARKETING METHOD AND MARKETING SYSTEM

MARKETING METHOD AND MARKETING SYSTEM

PROBLEM TO BE SOLVED: To know purchase action of a member constituting a community. SOLUTION: This marketing system 10 has a plurality of user terminals 12 (12a-12n) connected to the Internet 16. The Internet 16 is connected with a plurality of enterprise terminals 14 (14a-14n) and a server 18. The...

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1. Verfasser: NANBA TAKAHIRO
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:PROBLEM TO BE SOLVED: To know purchase action of a member constituting a community. SOLUTION: This marketing system 10 has a plurality of user terminals 12 (12a-12n) connected to the Internet 16. The Internet 16 is connected with a plurality of enterprise terminals 14 (14a-14n) and a server 18. The server 18 provides a virtual space for forming the community to each the user terminal 12 and each the enterprise terminal 14. A database part 22 of the server 18 has: a user information storage part associating and storing each user and a plurality of attributes of each the user; and a marketing support information storage part storing marketing support information allowing an enterprise to perform marketing action about the purchase action of the user in the community. COPYRIGHT: (C)2006,JPO&NCIPI