Methods and systems for gathering market research data inside and outside commercial establishments

Methods and systems for tracking movements of participants in a market research study, for example, outside retail establishments, are provided. The methods and systems employ portable monitors carried on the persons of the participants to gather location data.

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Bibliographische Detailangaben
Hauptverfasser: David Patrick Forr, Alan R Neuhauser, James M Jensen, Eugene L Flanagan III, Joan G Fitzgerald, Jack C Crystal
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:Methods and systems for tracking movements of participants in a market research study, for example, outside retail establishments, are provided. The methods and systems employ portable monitors carried on the persons of the participants to gather location data.