PRINTING APPARATUS

A sheet feeding apparatus (200) comprises a driving unit (33) configured to rotate a roll (R) in a first direction (C1) for feeding a sheet from the roll and in a second direction (C2) opposite to the first direction (C1), a lower guide (4) configured to support the sheet of the roll from below, a first contact unit (7, 8) supported by the lower guide (4) and configured to contact the roll (P2), a second contact unit (10) configured to contact the roll at a contact position (P1) above the lower guide (4), a detection unit (6) configured to detect a sheet end of the roll. The sheet feeding apparatus (200) further comprises a control unit (201) configured to, after the detection unit has detected the sheet end which has passed through the contact position (P1) while the driving unit is rotating the roll in the second direction (C2) and while the first contact unit (7, 8) contacts the roll, cause the driving unit to start rotation of the roll in the first direction (C1) for feeding the sheet based on the detection result of the sheet end.