DETERMINING LIFETIME VALUES OF USERS

DETERMINING LIFETIME VALUES OF USERS

The subject technology determines a transaction recency and frequency distribution. The subject technology determines a future monetary value. The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predict...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: ZHOU, Zhehao, LUO, Jean
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The subject technology determines a transaction recency and frequency distribution. The subject technology determines a future monetary value. The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values.