DYNAMIC CONTENT INSERTION ON A USER-BY-USER BASIS

Various arrangements for performing dynamic content insertion are presented. Content items that have been output for presentation may be tracked across multiple viewing sessions. One or more insertion rules may be evaluated that are mapped to a content item. The content item may be determined to hav...

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1. Verfasser:	MAJOR, Robert Drew
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator	MAJOR, Robert Drew
description	Various arrangements for performing dynamic content insertion are presented. Content items that have been output for presentation may be tracked across multiple viewing sessions. One or more insertion rules may be evaluated that are mapped to a content item. The content item may be determined to have met an output rate threshold. An alternative piece of content may be selected for insertion based on the content item having met the output threshold rate. A streaming content viewer device may be triggered to substitute the alternative content item to replace the content item.
format	Patent
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subjects	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
title	DYNAMIC CONTENT INSERTION ON A USER-BY-USER BASIS
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