A SYSTEM AND METHOD FOR EMBEDDING INTERACTIVE COMPONENTS WITHIN MOBILE CONTENT

A system is provided for providing content including one or more interactive components to a wireless device. The system includes a content server configurable to deliver push content to the wireless device, a processor for controlling operation of the server, a communications subsystem coupled to the processor for communicating with a communications network, and a memory coupled to the processor. The content server includies one or more modules for providing the content to the wireless device, the one or more modules being configured to cause the content server to: receive a content file including the content and information about the one or more interactive components, the information about each individual interactive component comprising one or more attributes useful in rendering the individual interactive component; process the content file and package the processed content file as a content package for delivery to the wireless device; and send the content package to the wireless device as a push delivery.