RENDERING OF THREE-DIMENSIONAL MODEL DATA BASED ON CHARACTERISTICS OF OBJECTS IN A REAL-WORLD ENVIRONMENT

A system described herein uses data obtained from a wearable device of a first user to identify a second user and/or to determine that the first user is within a threshold distance of the second user. The system can then access an account of the second user to identify one or more items and retrieve model data for the item(s). The system causes the wearable device of the first user to render, for display in an immersive 3D environment (e.g., an augmented reality environment), an item associated with the account of the second user. The item can be rendered for display at a location on a display that is proximate to the second user (e.g., within a threshold distance of the second user) such that the item graphically corresponds to the second user. The item rendered for display may be an item of interest to the first user.